20 Red Lights



CLIENT: Napapijri, Fiorucci |  AGENCY: Atomo Management | PRODUCTION COMPANY: 20 Red Lights | DIRECTOR: Pietro Coppolecchia | DOP: Marco De Pasquale | PHOTOGRAPHER: Maurizio Annese


20 Red Strikes a Pose: Unleashing Fashion in an Empty Canvas

In our December 2021 shoot, we commandeered a vast, empty space, transforming it into a runway of possibilities. Straying from the conventional, we exclusively embraced LED walls as our set design, creating an immersive spectacle that owes its allure not only to avant-garde fashion but also to the wizardry of our talented photographers.


About the director Pietro Coppolecchia

Pietro grew up in Milan, Italy and began working in the industry at a very young age. At the age of 18 he moved to Los Angeles, and graduated in Cinematography from Chapman University, Dodge College of film and media arts.

He started working in the camera department for directors of photography such as Yorick Le Saux (Only Lovers Left Alive), Fabio Cianchetti (The Dreamers), Guillaume Schiffman (The Artist) and directors like Luca Guadagnino (I Am Love) and Xavier Koller (Journey of Hope).

He later moved to Mexico City and began directing his own projects in between short film, documentaries and music videos. His latest short film ‘For The Love I Show’ won Best Short at Holly Shorts Film Festival and received Special Mention at the Filmmaker festival Milan.


Agency: Atomo Management
Production Company: 20 Red Lights
Director: Pietro Coppolecchia
DOP: Marco De Pasquale
EP: Luca De Angelis
Producer asst.: Francesco Tanzi
Phtotographer: Maurizio Annese
Photo assistant: Tommaso Todisco
Digi tech Andrea Biancofiore
Focus puller: Romano Molter
Loader: Aura Caldarini
Steadycam: Luca Sportelli
Gaffer: Roberto Muratori
Electrician: Yuri Carbonara
Key grip: Riccardo Villella
Grips: Alessio Zecchinello, Lyam Scott
Set design: Audiolux
Set designer: Carlo Cossignani
Stylist: Riccardo Maria Chiacchio
Stylist Asst.: Giorgia de Bari
Make Up: Alice Fayre
Hair Stylist: Alessia Bonotto
Manicurist: Elena Greco
Transportation: Biglioli Autonoleggio
Craft Coordinator: Gaia Bernini