20 Red Lights

LENOR with Ilary Blasi

CLIENT: Procter&Gamble |  AGENCY: Enfants Terribles | PRODUCTION COMPANY: Nexthing London | TESTIMONIAL: Ilary Blasi | PRODUCT: Lenor | DIRECTOR: Federico Cambria | DOP: Marco Vignanelli


Italian showgirl and model Ilary Blasi knows what scent she wants in her bedsheets!
20 Red Lights was chosen by production house Nexthing London to organize everything for this P&G commercial to be perfect. There was so much to do in so little time, and director Federico Cambria worked in a both fast and excellent way.


About the director Federico Cambria

Federico is a veteran of commercial direction. He graduated with an MA in Music History at Univeristà Cattolica del Sacro Cuore di Milano and he holds a degree from Milan Civica Scuola del Cinema Luchino Visconti.
Since 2008 he has been a free-lance director for advertising. He’s also a beauty and fashion photographer.
Agencies: M&C Saatchi, Havas Worldwide, Legas Delaney, dlvBBDO, Publicis Italy, Armando Testa Publicis Middle East, Y&R, Red Cell, Discovery Media, Deloitte Digital, etc

2016 ADCI awards1 silver 2 bronze – Nc digital awards
2017 Cannes lions – 6 lions – 1 gold-1 silver- 4 bronze
2017 Clio Awards Silver – bronze
2017 ADC*E, gold ADC*E
2017 Epica Awards 2 gold
2017 1 gold Clio Health






EP: Luca De Angelis
Producer: Arianna Dolini
UPM: Christian Scacco
1st AD: Matteo Albano
Unit Manager: Marco Mazzotti
Prod Coordinator: Leonardo Raponi
Gaffer: Mario Cecconi
Key Grip: Marco Raimondi
Art Director: Chiara Balducci
Stylists: Elena Paleari, Silvia Giacò
Make Up Artist: Claudio Noto
Hair Stylist: Alessia Solidani