20 Red Lights

LENOR 2022

CLIENT: Procter&Gamble |  AGENCY: Enfants Terribles | PRODUCTION COMPANY: Nexthing Italy | TESTIMONIAL: Ilary Blasi | PRODUCT: Lenor | DIRECTOR: Federico Cambria | DOP: Marco Vignanelli


Get ready for the encore—Ilary is back in action! The highly anticipated sequel to the triumphant Lenor campaign of 2020 is in the works, and we’re thrilled to announce that director Federico Cambria is on board for the second time. Brace yourself for another wave of freshness and creativity!

About the director Federico Cambria

Federico is a veteran of commercial direction. He graduated with an MA in Music History at Università Cattolica del Sacro Cuore di Milano and he holds a degree from Milan Civica Scuola del Cinema Luchino Visconti.
Since 2008 he has been a free-lance director for advertising. He’s also a beauty and fashion photographer.



EP Nexthing: Francesco Levizzani
EP 20 Red: Luca De Angelis
Producer: Arianna Dolini
UPM: Christian Scacco
1st AD: Matteo Albano
Unit Manager: Alessandro Luceri
Prod Coordinator: Silvia Barba
Set Photographer: Neri Oddo
Gaffer: Mario Cecconi
Key Grip: Carlo Quattrone
Art Director: Chiara Balducci, Valeria Zamagni
Stylists: Elena Paleari, Silvia Giacò
Make Up Artist: Franca Ferrari
Hair Stylist: Alessia Solidani