20 Red Lights

Kellogg’s Barretta

CLIENT: Kellogg’s | AGENCY: Leo Burnett UK | PROD. COMPANY: Outsider | PROD. SERVICE: 20 Red Lights | DIRECTOR: Jason Lowe | DOP: Pedro Cardillo


For the latest Kellogg’s Mandorle e Cioccolato Bars campaign, Leo Burnett UK, in collaboration with the London-based production company Outsider, selected Genoa as the backdrop for the TVC shoot. Partnering with 20 Red Lights, the team orchestrated two days of intense filming in the city’s historic center and private locales, with invaluable support from the Ligurian Film Commission.

The charm of Genoa’s narrow streets, architectural intricacies, and breathtaking cityscapes played a pivotal role in capturing the essence of the campaign. Helming the direction is the renowned UK food director, Jason Lowe, while the cinematography is expertly handled by Pedro Cardillo.

In true Italian style, the video boasts an all-Italian cast, promising an international appeal.


About the director Jason Lowe

From photographing the Basmati rice harvest in India for Delia Smith to founding the acclaimed Towpath Café in Hoxton, Jason Lowe has dedicated his life to food.

One of the most well-seasoned food photographers working today, Jason’s images have defined food photography for decades. Uniting his natural wanderlust with his passion for photography, Jason has created images on every continent for every major food and travel magazine, including 20 years of weekly columns for renowned British chefs Mark Hix and Simon Hopkinson and over 200 cookbooks with the most iconic chefs of the past 30 years.

This naturally led to directing commercials, where his work for global brands as diverse as Hellmann’s, Maille, Foxes, Rowse, and McDonald’s have continued to redefine food photography as we know it. Jason’s work combines his photographic eye with his insatiable energy and an incredible appetite for gastronomy, creating films that don’t just entertain, but encourage the viewer to taste, devour, smell, and savour.


Fergus Brady
Francesco Serao

Leo Burnett
Alice Konstam
Rupert Thornborough
Marcus Aitman
Tegwen Tucker

EP: Chris Cable
Director: Jason Lowe
DOP: Pedro Cardillo

20 Red Lights
EP:Luca De Angelis
Producer: Arianna Dolini
UPM: Paola Sorini
1st AD: Alessandro Pinferetti
Prod. Coordinator: Teresa Rocco
Location manager: Antonello Crupi, Enrico Bonino
Prod. Assistant: Annabella Salvalaio
PA: Federico Guarino, Marco Logatto, Andrea Lembo
Focus Puller: Jonas Ongaro
2nd Camera Assist.: Francesca De Rosa Saviano
D.I.T.; Luigi Lombardi
VTR: Riccardo Mulè
Sound man: Gianluca Cahun
Art Director: Fabrizio Moschini
Food Stylist: Sara Costa
Prop Master: Silvano Galifi
Stylist: Antonio Ariganello
Stylist Asst: Valentina Zanchettin
Make Up: Loredana Caldarola
Gaffer: Luca Giusquiami
Key grip: Chicco Frulio