20 Red Lights

Head & Shoulders – Ironman

CLIENT: Procter & Gamble | AGENCY: Saatchi & Saatchi | P.C.: LaCosa | PRODUCTION SERVICE: 20 Red Lights | PRODUCT: Head&Shoulders | DIRECTOR: Martín Hodara | TALENT: Gigi Buffon | DOP: Rafael Garcia | YEAR: 2017


Gianluigi Buffon as testimonial for the famous Procter&Gamble shampoo, Head&Shoulders.

We as 20 Red Lights followed the shooting at the Novara Stadium in Turin. Gigi arrived by himself with his Mini car!


About the director Martín Hodara

Martín started working in the movie and advertising industry since he was 18 years old. He worked himself through the ranks. Through out his career, Martín has shot numerous music videos and several short films, as well as co-directed the motion picture The Signal with Ricardo Darín. Martín now concentrates on his commercials career, working in his native Argentina, USA and increasingly in Europe and the UK. Martín’s multi-facet talent and in-depth experience, ranges from photography, editing, assistant directing and narrative storytelling. His style is often described as contemporary and cinematic, always visually captivating. His signature storytelling confidently handles emotion in a clear and compelling fashion, without sentimentality. He is outstanding in directing actors but is especially gifted with children, which has resulted in award winning work. Martín has been recognized with the most prestigious awards in the advertising industry including; Clios, Golden Lions in Cannes, Lápiz de Oro, among others.


Check out some BTS here:




EP: Luca de Angelis
Unit Manager: Matteo Busoni
Production Coordinator: Silvia Prossimo
1st AD: Stefano Ruggeri
Camera Operator: Gianni Aldi
Focus Puller: Roberto Mulé
Sound: Gianluca Tamai
Art Director: Davide Cardillo
Stylist: Francisco Ranellucci
Hair: Vincenzo Cavicchi
Make-up: Nica Polidoro
Gaffer: Roberto Pavanati
Key Grip: Guido Magri