20 Red Lights

Foot Locker – Global Pick Up Trips

CLIENT: Foot Locker NY | AGENCY: BBDO New York | DIRECTOR: Lawrence Chen | TALENT: Dashawn Jarod Martin, Johnathon Lee Williams | YEAR: 2017


As part of their Global Sneaker Culture celebration, Foot Locker sends three lucky Foot Locker customers on intercontinental “Pick Up Trips.” All true sneakerheads follow Foot Locker’s Release Calendar and Launch Locator, but when three loyal consumers learn they can shop the hottest new releases early in other global cities, they can’t pass up the opportunity. To pick up a highly anticipated sneaker at stores in NYC, Amsterdam and Milan they will have the trip of a lifetime.


About the director Lawrence Chen

Law Chen is an award winning director from Beijing, China currently based in New York City. He creates music videos, doc, and narrative films that have earned accolades at various festivals and amassed millions of views online. Law was directing a big scifi action film in China and is now developing several feature projects that focus on immigrants, Asian Americans, and the pursuit of the American Dream. Outside of narrative projects, he has directed commercials for big brands, episodes for the docu series Rotten on Netflix, as well as created an online tool to help filmmakers find the best digital cinema cameras: CINESURF.



EP/UPM: Luca De Angelis
Prod coordinator: Matteo Busoni
Production: Alessandro Bicci, Massimo Bellai