CLIENT: Procter&Gamble | AGENCY: Enfants Terribles | PRODUCTION HOUSE: Nexthing London | TESTIMONIAL: Francesco Totti | PRODUCTION SERVICE: 20 Red Lights | PRODUCT: Dash Pods | DIRECTOR: Paolo Genovese | DOP: Alessandro Pavoni
World famous Italian football player Francesco Totti knows how to properly clean his clothes!
20 Red Lights was chosen by production house Nexthing London to organize everything for this P&G commercial to be perfect! There was so much to do in so little time, and director Paolo Genovese worked in a both fast and excellent way.
About the director Paolo Genovese
Born in Rome, after graduating in Economics and Business Genovese started his career at McCann Erickson, directing over one hundred commercials and winning several awards. In 1998 he started collaborating with Luca Miniero co-writing and co-directing the short film La scoperta di Walter; the duo made their feature film debut in 2002, with the critical acclaimed comedy film A Neapolitan Spell.
Genovese made his solo-directing debut in 2010, directing The Santa Claus Gang. In 2016, his film Perfect Strangers won the Award for Best Screenplay in an International Narrative Feature Film at the Tribeca Film Festival and was awarded best film at the David di Donatello Awards.
About the DOP Alessandro Pavoni
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20 RED CREW
EP: Luca De Angelis
Producer: Arianna Dolini
UPM: Christian Scacco
1st AD: Matteo Albano
Unit Manager: Marco Mazzotti
Prod Coordinator: Leonardo Raponi
Gaffer: Fabio De Meis
Key Grip: Cesare Emidi
Art Director: Chiara Balducci
Stylist: Alessandra Trippetta
Make Up&Hair Stylist: Giulio Franzò